Field notes on AI search, performance marketing, and what's actually working for medical and professional-services brands right now.
11 August 2026 · 5 min read
The relationship between younger consumers and artificial intelligence has matured rapidly. What began as novelty in the early 2020s has become an everyday interface for shopping, research and...
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7 August 2026 · 5 min read
The way paid search campaigns are organised has changed more in the past two years than in the previous decade. With Google Ads, Microsoft Advertising and Meta all leaning heavily on machine...
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4 August 2026 · 6 min read
The way UK audiences discover brands has quietly shifted beneath the feet of most marketing teams. Where a decade of digital strategy was built around the blue link and the ten-result page, a...
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30 July 2026 · 5 min read
When Google quietly began surfacing generative results at the top of the search page, the assumption among many marketers was that traditional reporting would eventually catch up. Two years on,...
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5 July 2026 · 5 min read
The way people find information online has changed more in the past two years than in the previous decade. Generative engines such as ChatGPT, Google’s AI Overviews, Perplexity and Claude are no...
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5 July 2026 · 5 min read
The rules of organic discovery have shifted dramatically over the past eighteen months. Where marketing teams once obsessed over blue-link rankings and featured snippets, they now find themselves...
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28 June 2026 · 5 min read
For years, marketers have wrestled with a deceptively simple question: which advertising pound actually drives a sale? In an era of fragmented customer journeys, privacy restrictions and an...
Read the guide22 June 2026 · 6 min read
12 December 2025 · 5 min read
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