Medicolegal Services
ExpertMD
The full digital presence behind a two-branch medicolegal and clinical practice.
Industry
Medicolegal Services
Services
The Challenge
ExpertMD, a UK medicolegal company founded by a Consultant Neurologist, connects specialists across neurology, psychiatry, orthopaedics, cardiology and more to deliver expert witness reports, but its digital presence didn't match its clinical reputation. Its two distinct sides of the business, clinical and medicolegal, were folded into one blurred identity, making it harder for either audience to immediately recognise what they were looking at.
Our Approach
Kalva began with a thorough audit of the medicolegal and general-healthcare landscape, studying how competitors positioned themselves, what they emphasised and where the gaps were, to ground ExpertMD's new identity in the industry while setting it apart as the modern alternative. That research shaped a full rebuild: brand identity, website, and a coordinated presence across Instagram, Facebook and LinkedIn, backed by performance marketing on those channels. The key strategic call was splitting ExpertMD into two visibly distinct but coherent brands, clinical in navy and medicolegal in gold, so each audience knows immediately which side of the business they're on, without the two ever reading as separate companies.
By The Numbers
Two months after ExpertMD's paid campaigns went live on LinkedIn, they were outperforming their entire competitive set.
Share of impressions on LinkedIn
Higher than 89% of competitors in EMD's peer set
Share of dwell time on LinkedIn
Higher than 100% of competitors in EMD's peer set
The Results
- A distinctly branded clinical and medicolegal presence that reads as one company, not two
- A modern digital foundation across website, brand identity and social
- A repeatable system where brand, content and paid media work as one connected engine, not separate handoffs
- A foundation built to keep scaling as ExpertMD's referral network grows
The Work
Work with us
Accepting 2–3 new clients this quarter
Readywhen
youare.
We take on a handful of retainer clients each year. If the fit is right, we move fast, no lengthy proposals, no wasted time.